🔮 Seek the meaning of it: The Psychology of UX Design
When users try to give sense to information, they make stories and assumptions to fill the gaps.
| No. | Name | One-Liner | Category |
|---|---|---|---|
| 1 | 👥 Social Proof | Users adapt their behaviors based on what others do | Meaning |
| 2 | 🦄 Scarcity | People value things more when they're in limited supply | Meaning |
| 3 | 💭 Curiosity Gap | Users have a desire to seek out missing information | Meaning |
| 4 | 🖲 Mental Model | Users have a preconceived opinion of how things work | Meaning |
| 5 | 🌟 Familiarity Bias | People prefer familiar experiences | Meaning |
| 6 | ⚖️ Flexibility Tradeoffs | People often overestimate how much flexibility they can have without sacrificing consistency or efficiency | Meaning |
| 7 | 👼 Halo Effect | People judge things (or people) based on their feelings towards one trait | Meaning |
| 8 | ☎️ Miller's Law | Users can only keep 7±2 items in their working memory | Meaning |
| 9 | 🍱 Unit Bias | One unit of something feels like the optimal amount | Meaning |
| 10 | 🕹 Skeuomorphism | Users adapt more easily to things that look like real-world objects | Meaning |
| 11 | 🤝 Singularity Effect | Users care disproportionately about an individual as compared to a group | Meaning |
| 12 | 🎁 Reciprocity | People feel the need to reciprocate when they receive something | Meaning |
| 13 | 👑 Authority Bias | Users attribute more importance to the opinion of an authority figure | Meaning |
| 14 | 🏺 Pseudo-Set Framing | Tasks that are part of a group are more tempting to complete | Meaning |
| 15 | 🎰 Variable Reward | People especially enjoy unexpected rewards | Meaning |
| 16 | 🎊 Group Attractiveness Effect | Individual items seem more attractive when presented in a group | Meaning |
| 17 | 🚰 Curse of Knowledge | Not realizing that people don't have the same level of knowledge | Meaning |
| 18 | 🎉 Aha! moment | When new users first realize the value of your product | Meaning |
| 19 | 📮 Self-Initiated Triggers | Users are more likely to interact with prompts they setup for themselves | Meaning |
| 20 | ✏️ Survey Bias | Users tend to skew survey answers towards what's socially acceptable | Meaning |
| 21 | 🎭 Cognitive Dissonance | It's painful to hold two opposing ideas in our mind | Meaning |
| 22 | 🥅 Goal Gradient Effect | Motivation increases as users get closer to their goal | Meaning |
| 23 | 💫 Feedforward | When users know what to expect before they take action | Meaning |
| 24 | 🪒 Occam's Razor | Simple solutions are often better than the more complex ones | Meaning |
| 25 | 🎗 Noble Edge Effect | Users tend to prefer socially responsible companies | Meaning |
| 26 | 🧿 Hawthorne Effect | Users change their behavior when they know they are being observed | Meaning |
| 27 | 🏒 Hindsight Bias | People overestimate their ability to predict outcomes after the fact | Meaning |
| 28 | 🎏 Law of Similarity | Users perceive a relationship between elements that look similar | Meaning |
| 29 | 🌓 Law of Prägnanz | Users interpret ambiguous images in a simpler and more complete form | Meaning |
| 30 | 🐘 Streisand Effect | When trying to censor information ends up increasing awareness of that information | Meaning |
| 31 | 🔦 Spotlight Effect | People tend to believe they are being noticed more than they really are | Meaning |
| 32 | 🌊 Flow State | Being fully immersed and focused on a task | Meaning |
| 33 | 👁️ Mere Exposure Effect | Repeated exposure to something makes users more likely to develop a preference for it | Meaning |