The World’s Most Influential Values
Explore how values shape cross-cultural behavior in building a shared human destiny.
Based on robust analysis of 500,000+ VALUEGRAPHICS surveys in 152 languages, here are the 56 values that influence human behavior.
Family
The importance of family relationships in shaping individual behavior.
Relationships
The role of social bonds in personal development and decision-making.
Financial Security
The desire for stable financial resources for well-being.
Belonging
The need to feel part of a group or community.
Community
The importance of contributing to and supporting a group or society.
Personal Growth
The drive to improve oneself and achieve personal goals.
Loyalty
The commitment to staying true to people, organizations, or beliefs.
Religion/Spirituality
The role of faith or spiritual practices in life.
Employment Security
The need for stable and reliable employment.
Personal Responsibility
Taking accountability for one’s actions and decisions.
Basic Needs
The fundamental needs such as food, water, and shelter necessary for survival.
Harmony
The desire to maintain peace and balance in one’s life and surroundings.
Health/Well-Being
The importance of maintaining physical, mental, and emotional health.
Experiences
The value placed on having new and enriching life experiences.
Respect
The recognition of the dignity and worth of others.
Compassion
The ability to empathize with others and show kindness.
Social Standing
The importance of one’s status or reputation within society.
Creativity & Imagination
The value of creative expression and innovative thinking.
Trustworthiness/Honesty
Being reliable and truthful in relationships and interactions.
Security
The desire for stability and safety in life.
Education
The importance of acquiring knowledge and skills for personal and societal development.
Tradition
The value placed on maintaining customs and cultural practices.
Balance
The ability to manage life’s demands in a harmonious way.
Love
The central role of love in relationships and personal well-being.
Material Possessions
The value placed on owning material goods and wealth.
Patience
The ability to wait calmly and persevere through challenges.
Morality
Adherence to ethical principles and values.
Righteousness
The pursuit of justice and fairness.
Friendships
The importance of close, supportive, and trusting relationships.
Authority
Respect for power and leadership structures in society.
Positive Environments
The need to be in uplifting and supportive surroundings.
Happiness
The pursuit of joy, contentment, and positive emotions.
Ambition
The desire to achieve personal or professional success.
Self-Control
The ability to manage impulses and make disciplined choices.
Self-Expression
The freedom to express one’s individuality and thoughts.
Environmentalism
The responsibility to protect and preserve the natural environment.
Independence
The importance of being self-sufficient and autonomous.
Wealth
The value placed on acquiring and accumulating wealth.
Politeness
The importance of showing consideration and respect in social interactions.
Generosity
The willingness to give and share with others.
Equality
The belief in fairness and equal rights for all individuals.
Service to Others
The value of helping others and contributing to the community.
Dependability
Being reliable and trustworthy in fulfilling commitments.
Courage
The ability to face fears and take risks in the pursuit of goals.
Cooperation
The value of working together toward common objectives.
Tolerance
The acceptance of differing beliefs, behaviors, and opinions.
Leisure
The enjoyment of free time and personal recreation.
Influence
The ability to affect or shape the thoughts, behaviors, or decisions of others.
Intimacy
The closeness and emotional connection shared in personal relationships.
Political Freedom
The right to express opinions and make decisions freely in a political context.
Peace
The value of living in harmony, without conflict or violence.
Money
The importance of financial resources for personal and societal functioning.
Unselfishness
The value of thinking of others before oneself.
Confidence
The belief in one’s own abilities and decisions.
Freedom of Speech
The right to speak one’s mind and express opinions openly.
Determination
The drive to persist and keep going despite obstacles or difficulties.