💾 Store bits of the interaction in their memories: The Psychology of UX Design

💾 Store bits of the interaction in their memories

Users try to remember what's most important, but their brain prefers some elements over others.

No. Name One-Liner Category
1 🔍 Discoverability The ease with which users can discover your features Memory
2 🔫 Backfire Effect When people's convictions are challenged, their beliefs get stronger Memory
3 🌈 False Consensus Effect People overestimate how much other people agree with them Memory
4 🚋 Bandwagon Effect Users tend to adopt beliefs in proportion to others who have already done so Memory
5 📝 Barnum Effect When you believe generic personality descriptions apply specifically to you Memory
6 🐍 Second-Order Effect The consequences of the consequences of actions Memory
7 🛋 IKEA Effect When users partially create something, they value it way more Memory
8 📅 Planning Fallacy People tend to underestimate how much time a task will take Memory
9 🏕 Provide Exit Points Invite users to leave your app at the right moment Memory
10 🎢 Peak-End Rule People judge an experience by its peak and how it ends Memory
11 👅 Sensory Appeal Users engage more with things appealing to multiple senses Memory
12 🧩 Zeigarnik Effect People remember incomplete tasks better than completed ones Memory
13 🧤 Endowment Effect Users value something more if they feel it's theirs Memory
14 🛍 Chunking People remember grouped information better Memory
15 📸 Picture Superiority Effect People remember pictures better than words Memory
16 📌 Method of Loci People remember things more when they're associated with a location Memory
17 🧭 Shaping Incrementally reinforcing actions to get closer to a target behavior Memory
18 💚 Delighters People remember more unexpected and playful pleasures Memory
19 💛 Internal Trigger When users are prompted to take action based on a memory Memory
20 💾 Recognition Over Recall It's easier to recognize things than recall them from memory Memory
21 🏰 Storytelling Effect People remember stories better than facts alone Memory
22 👹 Negativity Bias Users recall negative events more than positive ones Memory
23 ⏰ Availability Heuristic Users favor recent and available information over past information Memory
24 🌌 Spacing Effect People learn more effectively when study sessions are spaced out Memory
25 🏁 Serial Position Effect It's easier for users to recall the first and last items of a list Memory
26 🌳 Depth of Processing The deeper users process information, the more likely they are to remember it Memory

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Last updated: 2026-10-20

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